Mobile QR codes are the coolest marketing tool that i’ve seen in a long time. The potential online/offline use is endless, and I think they really show the true potential of mobile marketing. iPhone has free QR reader apps, and there are a number of systems available for other phones. See the list of supported phones from BeeTagg.
Mobilize your blog for free at Mofuse, and they will automatically provide you with a QR code.
Everyone keeps asking if 2009 will be the year of mobile. I don’t believe that mobile acceptance and use by brands will come in one big storm, but that it will (and already is) slowly work its way into the overall marketing mix for companies, and significantly increase the reach and connection between a brand and the consumer. The goal of mobile in the marketing mix is not to replace other channels, but to provide a deeper connection for brand communication that will build trust, and carry over into other marketing channels (web, retail stores, etc.)
Mobile marketing & commerce has four main categories:
Mobile marketing
Mobile advertising
Brand content delivery
Mobile commerce
I will try to break each category down in the coming weeks, along with provide some links to companies that are doing some innovative things in the mobile space.
