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Scott Templar is the Co-founder of digital media, marketing, and commerce strategy company; BRANDTRANSFER (Rockford, Michigan).

Scott is a long time entrepreneur with a proven track record of building online revenue channels for leading brands. Prior to Co-founding BRANDTRANSFER, Scott spent two-years under contract with Vera Bradley to lead ecommerce innovation - including: the development of new online revenue channels, identify and launch key social media channels, research Web 2.0 technology, and assist with the development of a long-term multi-channel strategy.

During this period, Vera Bradley was able to recognize a major lift in new, incremental revenue channels – including Affiliate, Paid Search Marketing, and Comparison Shopping Engines.

Scott has a broad range of business experience - including five years spent as owner and manager of Slingshot Bicycle Company, a manufacturer and multi-channel retailer of high-performance bicycles.

AREAS OF FUNCTIONAL EXPERTISE

• Managed the Affiliate Marketing channel launch for verabradley.com, including business case development, vendor selection, launch, growth management and optimization.
  
• Managed the Paid Search Marketing channel launch for verabradley.com, including vendor selection, launch, campaign and keyword build out, optimization, and ROI tracking.
• Day to day management of performance marketing teams in Chicago, New York City, and Fort Wayne for verabradley.com
• Led the project for development of Comparison Shopping Engine launch, including vendor selection for verabradley.com
• Provided Vera Bradley with a social media strategy for Facebook, Twitter, Flickr, MySpace and multiple blogs.
• Provided Vera Bradley with consultation for development of new Corporate Gift division.
• Purchased Slingshot Bicycle Company, serving as owner/manager for five years
• Led the development of two ecommerce sites for Slingshot (slingshotbikes.com)
• 15 year ownership of sales and marketing consulting company Active Marketing Group

A few words about Scott:

“Scott is a forward-thinking marketing innovator. His varied work experience gives him tremendous insight to all phases of product development, sales, marketing and building brand affinity. He is always three steps ahead of the masses, making him a notable expert in the fields of affiliate marketing and social networking. I highly recommend Scott and his services.” Jeff Casemier, Senior Art Director, The C2 Group

“Scott is a very creative individual who thinks from the vantage points of broad personal experience coupled with cutting edge knowledge. The other quality that must be mentioned is Scott’s thoroughness. As an example, if you’re talking with him about e-commerce, your talking with a guy that has visited everyone of the top 500 websites. He knows his stuff and everybody else’s stuff as well.” Phil Lund, Global Internet Properties

“Scott was able to take his vast knowledge of social web trends and help verabradley.com accelerate to a totally new level. With his guidance and encouragement, the company successfully launched its first social network site on http://www.facebook.com/verabradley/. With over 40,000 fans, the Vera Bradley social presence has been recognized by professionals across the e-business and social networking spectrum. As part of the Internet marketing effort, Scott also pursued, qualified and selected the company’s affiliate network partner, making it possible to monetize links from over 500 sites within two months. His grasp of emerging social trends and his passion for the brand have truly been an asset to the Vera Bradley marketing team.” Andy Carpenter, Vera Bradley Designs

“Scott has the unique ability to understand, resolve, and articulate solutions relevant to client needs as easily as you or I can turn on a light. He is a constant resource for me having the ability to see way beyond the box into the far depths of the cube. He has provided foresight and direction on numerous occasions which has granted me advantages way beyond my typical self-constrained and conforming competition. I recommend Scott for ANY business suggestion you need to get you beyond your limits!” Randy S. Marcove, Golden Financial Services

If you would like to discuss multi-channel marketing opportunities for your company, please contact Scott by sending an email to [info @ scotttemplar.com]