Mobile Marketing
Everyone keeps asking if 2009 will be the year of mobile. I don’t believe that mobile acceptance and use by brands will come in one big storm, but that it will (and already is) slowly work its way into the overall marketing mix for companies, and significantly increase the reach and connection between a brand and the consumer. The goal of mobile in the marketing mix is not to replace other channels, but to provide a deeper connection for brand communication that will build trust, and carry over into other marketing channels (web, retail stores, etc.)
Mobile marketing & commerce has four main categories:
Mobile marketing
- SMS/Text message marketing
- Mobile internet website
- Content delivery
- Affiliate mobile marketing
- Mobile SEO
Mobile advertising
- Mobile internet ads
- PPC/PPA search
- Local
Brand content delivery
- Text content delivery
- Billing options
- Mobile site downloads
- UGC (user generated content) communication and connectivity
Mobile commerce
- mCommerce site
- CSE
- Mobile marketplaces
- Hybrid’s: mCommerce with in store pickup
I will try to break each category down in the coming weeks, along with provide some links to companies that are doing some innovative things in the mobile space.