Authenticity
Those who know me - know the number one corporate brand rule is Authenticity. Well, the king of authenticity - at least in the “new media” space, is Gary V. This guy has built his entire business around being real. Balls deep. All or nothing. Gary V ain’t no sheep that is for sure. Take a look at his presentation from Blog World 2008.
Here is an episode of Wine Library TV that features Tony Hsieh, CEO of Zappos.com