Social Design
A new social media site called Polyvore allows users to create product design sets from their favorite brands. The user grabs an image from a site, and then pastes it into their Polyvore interface, allowing them to create designs that are customized to their personal expressions. The usability is very similar to Kaboodle - a popular social shopping site. The sets are fun and interactive to use - but also provide brand managers and product designers with an extremely valuable tool to gain consumer insight on use and design.
