[ swarm theory ]

I’ve been pretty geeked on widgets and other web 2.o tools for quite a while - mostly due their power to provide greater depth and brand reach within social media channels. However, there are a couple of companies that have figured out ways to monetize widget use and distribution by integrating internet retailer stores/products into a widget - resulting in “mini-stores” - that can be shared through any social media channel.

The big leaders right now are ToldYa! and Nooked.  Check out their sites for examples.

This entry was posted on Wednesday, July 23rd, 2008 at 20:17 and is filed under eBiz. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.