Social Networks and the Wealthy
A study by the Luxury Institute, reveals that 6 in 10 wealthy consumers use social networks on a regular basis. No longer just a MySpace, youth driven on-line media channel; social nets are pulling in the wealthy at a dramatic pace.
I guess this should indicate continued e-commerce growth and provide major opportunity and support for ad agencies to divert customer funds on-line. Hopefully the “social media” will keep things under control - and self-police the marketing (read: Facebook Beacon).
Networks such as LinkedIn have done a great job of keeping pages “clean” and without MySpace style page clutter. But time will tell, as the “participatory web” community members become desensitized to the brand messages. The “Wealthy” in this report has been identified as those with an average income of $287K and average net worth of $2.1 million (Source: Luxury Institute).
Let’s hope we can keep golf (and anything associated with golf) off-line as luxury brand marketers design interactive strategies to reach the social elite.
Original article from MarketingVox.com