Toast Tipping Point
Fast Company did an article in Feb titled “Is The Tipping Point Toast?” - putting Malcolm Gladwell’s book The Tipping Point under fire. Duncan Watts, a network theory scientist working at Yahoo has performed a number of experiments challenging the Tipping Point theory. Overall the article is an interesting read - but full of many “no shit” points.
Seems like the biggest trend is to grab hold of some “silver pill” philosophy with the hopes that it will launch that “shitty product” that nobody seems to want. Come on - what happend to brand “Touch Points”??? There are no short cuts and spreading a message is quite different than motivating a sale.
Luck is when preparation meets opportunity.