[ swarm theory ]

Let’s make the work week suck 20% less!

A plan we can quickly endorse. No doubt the work of our buddy Dylan - promo/web guru at Yakima. On-line/off-line promotion at its best.

Dylan with the Pope

A study by the Luxury Institute, reveals that 6 in 10 wealthy consumers use social networks on a regular basis. No longer just a MySpace, youth driven on-line media channel; social nets are pulling in the wealthy at a dramatic pace.

I guess this should indicate continued e-commerce growth and provide major opportunity and support for ad agencies to divert customer funds on-line. Hopefully the “social media” will keep things under control - and self-police the marketing (read: Facebook Beacon).

Networks such as LinkedIn have done a great job of keeping pages “clean” and without MySpace style page clutter. But time will tell, as the “participatory web” community members become desensitized to the brand messages. The “Wealthy” in this report has been identified as those with an average income of $287K and average net worth of $2.1 million (Source: Luxury Institute).

Let’s hope we can keep golf (and anything associated with golf) off-line as luxury brand marketers design interactive strategies to reach the social elite.

Original article from MarketingVox.com

Fast Company did an article in Feb titled “Is The Tipping Point Toast?” - putting Malcolm Gladwell’s book The Tipping Point under fire. Duncan Watts, a network theory scientist working at Yahoo has performed a number of experiments challenging the Tipping Point theory. Overall the article is an interesting read - but full of many “no shit” points.

Seems like the biggest trend is to grab hold of some “silver pill” philosophy with the hopes that it will launch that “shitty product” that nobody seems to want. Come on - what happend to brand “Touch Points”??? There are no short cuts and spreading a message is quite different than motivating a sale.

Luck is when preparation meets opportunity.