Long Tail
Another popular buzz phrase you have probably heard is the “Long tail”. The long tail refers to a niche based culture replacing the hit driven economy. Products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough. The Long Tail is a potential market and the distribution and sales channel opportunities created by the Internet often enable businesses to tap into that market successfully.
The real long tail impact seems to be coming from the affiliate marketing publishers. Those individual bloggers who are given financial incentives for promoting products on their site. Don’t underestimate the power of niche influence.