Video that doesn’t suck
The Ford Modeling agency is featured in the new Inc. magazine - with a great article about how they have leveraged YouTube video for company exposure. After creating a number of high quality videos, the agency found that they had created a new media category “organic product integration” - as they call it. Ford partners with (sells placement) fashion brands for “organic” use of products - and discussion, by the models. The videos are getting tons of hits which means big dollars to the media owners; Ford. What a sweet twist on traditional channel strategy. They already have the hot models - so they create, sell, market, and own the distributed content.
The video topic got me searching for some other unique new media uses, and examples of higher quality uploads (not that the normal bike face plant on YouTube isn’t sweet) - and I came across a killer flick on Vimeo.
Very cool.