Trends to Watch in 2008
Advertising Age has announced some trends to watch in 2008. The one that jumps out is strategic alignment, which will be crucial to new media success.
THE POWER OF STRATEGIC ALIGNMENT: Marketers succeed when brand messages are fully integrated and synchronized across all media channels. That requires strategic alignment — leadership that ties everything together — particularly when the forces of change can potentially pull them apart. Strategic alignment is one of the most important roles of the chief marketing officer, and In 2008 more CMOs will ensure organizations are strategically aligned. Lead agencies will be appointed to make sure all supporting agencies carry out the same brand message.
