Scott is a long time entrepreneur with a proven track record of building online revenue channels for leading brands. Recently, Scott spent two-years under special assignment for Vera Bradley to lead ecommerce innovation – including: the development of new online revenue channels, identify and launch key social media channels, research Web 2.0 technology, and assist with the development of a long-term multi-channel strategy. During this period, Vera Bradley was able to recognize a major lift in new, incremental revenue channels – catapulting them into the Internet Retailer Top 200 with sales over $100 million. The new online channels include Facebook, Twitter, Affiliate, Paid Search Marketing, and Comparison Shopping Engines.
Scott has a broad range of business experience – including five years spent as owner and manager of Slingshot Bicycle Company, a manufacturer and multi-channel retailer of high-performance bicycles. Scott’s love for digital marketing and ecommerce developed in the late 90′s while building an online/offline business model for Slingshot, which included a custom bike builder widget and and web-based bike owner referral system.
Recent projects include: Gear 66, Peter Millar, algerbikes.com, Vera Bradley, Dropps, Baekgaard, LionForce Building Systems, Fat Katz, BallastShop and more.